ABOUT THE PROGRAM
As of February 2025, Indeed.com reveals 120+ digital marketing job listings in the Las Vegas area, ranging from entry-level marketing roles to senior management positions. Among these roles you’ll find job titles like Digital Marketing Manager, Social Media Specialist, Content Writer, and more, demonstrating the demand for digital marketing professionals in the greater Las Vegas area.
Level up your digital marketing skills from the comfort of your home in just 10 weeks through the UNLV Continuing Education online Digital Marketing certificate course, in collaboration with Ziplines Education.
This online Digital Marketing certificate course will transform you into a complete digital marketer, with expertise in the most in-demand marketing domains. From audience targeting and lead generation to search engine optimization (SEO), paid social, and paid media, this accelerated course will teach you how to conduct a marketing plan — utilizing user personas and messaging strategy. By the end of the course, you will apply your skills to a final project: creating a Digital Marketing Playbook that solves a business challenge for a real brand. This final project will be shared among your cohort, allowing you to receive feedback from your mentors and peers.
This Program is Perfect For
- Career Starters — recent grads and college students
- Career Changers — professionals looking to try something new after working several years in a single job or career
- Sabbatical-Takers — professionals seeking to rejoin the workforce
- Career Enhancers — professionals seeking to update their skills for a promotion
- Entrepreneurs — professionals who want an overview of key areas of responsibilities and best practices in digital marketing
What You Will Learn
Gain knowledge and build new marketing skills in the following:
- Web Analytics: Determine the appropriate key performance indicators (KPIs) for any website. Make appropriate recommendations for an e-commerce website based on the conversion funnel.
- Search Engine Optimization: Understand search engine marketing and how search engines work. Use this knowledge to make recommendations to a website on how it can improve its search engine rankings.
- Search Engine Marketing: Understand the mechanics of paid search ranking. Evaluate paid search campaign data and recommend changes that will improve conversion rates.
- Social Media Marketing: Utilize knowledge of social media tactics to design an effective social media campaign.
- Email Marketing: Understand best practices in email marketing. Analyze email marketing campaign data; recommend changes that will improve campaign effectiveness.
- Reputation Management: Implement online reputation management tactics to improve a brand's reputation.
- Digital Marketing Strategy: Develop a digital marketing strategy that encompasses the target market, key messages, recommended channels, and lead capture recommendations for a real business.
Download a free course syllabus or schedule a call with a Ziplines Education advisor for more detailed information.
Earn Industry-Recognized Certifications
Earn several certifications:
- Google Ads Search Certification (the leading online advertising platform)
- Google Analytics Individual Qualification (IQ) (a web analytics powerhouse)
- HubSpot Email Marketing Certification (customizable, full-stack CRM)
Program Details
Time Commitment
Expect to spend six to eight hours each week engaging with on-demand content created by industry experts — including hands-on activities and assignments. Optional, mentor-led live/online sessions are available for engaging in real-time with peers, experts, and mentors. These optional, two-hour group sessions are offered weekly and are highly recommended to get the most out of your learning experience.
Once you fulfill all certificate program requirements as outlined in the Academic Plan, you may request your certificate.
Payment Options and How to Apply
There are multiple options to pay for this course. The first way is to pay
upfront, online. This option also provides the most significant savings. Ziplines Education offers both installment and financing options. To determine if you qualify for either of these payment options, fill out the enrollment form to be directed to the enrollment page. You can click the "Get Qualified" link to see available options.
Did you know that 92% of employers offer tuition reimbursement? This guide gives you suggestions and templates for asking your employer to cover the cost of the course.
Start the enrollment process today