ABOUT THE PROGRAM
According to Built In, Product Managers in the Las Vegas, NV, area earn an annual salary of $118,000.
Become a product management expert in just 10 weeks through the UNLV Continuing Education online Product Management certificate course — in collaboration with Ziplines Education.
Offered 100% online, this course will help you develop practical skills in market research, user-centered design, product strategy and roadmapping, Agile development and testing, go-to-market strategy, and product analytics — enabling you to contribute effectively to all stages of the project management lifecycle. Learn to leverage the power of AI in the product management process by exploring and practicing with cutting-edge AI tools, such as large language models (LLMs), to perform and optimize product management tasks.
By the end of the course, you will apply your skills to a final project: creating a Product Management Playbook that showcases your skills in Jira (project management), Productboard (product roadmapping), and Amplitude (product analytics). This final project will be shared among your cohort, allowing you to receive feedback from your mentors and peers before showcasing it to current and future employers.
This Program is Perfect For
This product management course is for aspiring product managers as well as current product managers looking to upskill in the field. Our course is ideal for learners who identify with any of the following profiles:
The Career Starter:
- Professionals starting a career in product management
Career Changer:
- Professionals looking to transition into product manager roles
- Non-PMs interested in learning product management skills for advancing in their career
Career Advancers:
- Product management professionals seeking to further their skillset
What You Will Learn
- Data-Driven Decision-Making: Utilize data-driven decision-making practices to inform product management strategies and optimize business outcomes.
- Strategic Thinking: Develop the strategic thinking skills necessary to formulate and execute product strategies that drive sustainable business growth and competitive advantage.
- Customer-Centricity and User Research: Develop the skills and mindset necessary to adopt a customer-centric approach in product management, including developing user interviews and surveys, creating user personas, and consolidating user research findings.
- Market Sizing and Validation: Size market opportunities, compare potential new ventures against addressing customer problems, and assess product-market fit using competitive analysis and impact modeling.
- Product Strategy and Roadmapping: Formulate effective product strategies aligned with organizational goals and user needs, prioritizing features and initiatives to create a comprehensive product roadmap that communicates vision and direction.
- Prototype Design and Validation: Develop and validate prototypes to iterate on low-fidelity wireframes, incorporating user feedback and employing validation techniques to ensure alignment with user needs and stakeholder expectations.
- Agile Product Development: Implement Agile/Scrum methodologies in product development, defining requirements, planning and executing sprints, and conducting quality assurance and user acceptance testing while effectively communicating with internal and external stakeholders throughout the process.
- Go-to-Market Strategy: Develop comprehensive go-to-market strategies for minimum-viable products, present strategies to stakeholders, and plan product launches while strategizing user acquisition, retention, and market penetration.
- Impact Measurement and Optimization: Analyze product performance using analytics tools, conduct A/B tests, and leverage user feedback to optimize products, creating iterative plans that enhance user experience and achieve business objectives.
- Stakeholder Management: Identify and engage with key product stakeholders. Use effective communication strategies to manage expectations and foster collaborative relationships throughout the product life cycle.
- Digital Tools Proficiency: Gain hands-on experience with industry-standard product management tools such as Atlassian Jira, ProductBoard, Amplitude, and generative AI. Leverage these tools for efficient project planning, execution, and monitoring.
Download a free course syllabus or schedule a call with a Ziplines Education advisor for more detailed information.
Program Details
Earn Industry-Recognized Certifications
Successful completion of the course earns you a product management Certificate of Completion. In addition, you’ll earn three industry-recognized certifications:
- Productboard Build Outcome-Driven Roadmaps Certification
- Getting Started with Amplitude Analytics Credential
- Atlassian Jira Software Essentials Certification (Optional)
Time Commitment
Expect to spend six to eight hours each week engaging with on-demand content created by industry experts — including hands-on activities and assignments. Additionally, mentor-led, live/online sessions are available for engaging in real-time with peers, experts, and mentors. These optional, two-hour group sessions are offered weekly and are highly recommended to get the most out of your learning experience.
Once you fulfill all certificate program requirements as outlined in the Academic Plan, you may request your certificate.